This first step is crucial. Imagine walking into a sponsor's office like Nike, H&M, etc. or an A&R's office at a major label and demanding to close a deal. They say, "Great! Let's take a look at your numbers." You pull up your YouTube, Spotify, and Soundcloud stats and show them your whopping 1500 plays across each platform. They'll probably kick you out of the building and block you from ever contacting them again.
Now, imagine you are in that same scenario, but this time when you pull up your stats you say, "I have 250,000 views on my latest music video on YouTube, 175,000 plays on Soundcloud, and over 100,000 streams on Spotify! I've also been featured on these 10 blogs and have been placed on 2 major Spotify playlists."
You've now given them a reason to want to build a relationship with you. You've shown them social proof by building a strong online story.
During this step my team and I set up multiple ad campaigns across various audience network and ad platforms to push a mass, targeted audience towards your YouTube, Spotify, and Soundcloud links. This will help build your numbers, create attention, and create listeners. Soon after we begin shopping your music for blog and media placement to help build your credibility and awareness.